This campaign for Places Leisure encouraged parents to book their children’s swimming lessons online. The concept used a humorous approach, capturing relatable parent-child moments to engage and connect with the audience. The imagery highlighted the busy, chaotic nature of parenting while emphasizing the convenience and time-saving benefits of booking lessons online.

The campaign ran primarily on social media and was supported with posters and digital screens inside leisure centres. By combining humor with a clear message, it made the booking process feel simple, accessible, and stress-free for parents.