This campaign communicated that Places Leisure supports everyone, no matter their goals. Photography featured diverse age groups to highlight inclusivity and appeal to different demographics, emphasizing the sense of community. The “P” logo was creatively used as a ribbon wrapping around individuals, visually representing the support Places Leisure provides.

The campaign ran across social media, print, email, and large-format advertising. By combining engaging visuals with a clear, inclusive message, it reinforced Places Leisure as a welcoming and supportive destination for all.