I designed the visual identity and campaign graphics for Places Leisure to motivate people to restart their fitness routines and return to the gym in September. After summer, when many take time off for outdoor activities or family time, I created visuals and animations that told a motivational story, guiding audiences from signing up to working out.

To maximise reach, I developed digital and print assets featuring diverse age groups. The campaign ran across social media and was supported by bold 10x4 banners, pop-up banners, and posters throughout leisure centres, creating a consistent and engaging brand presence.